Organized by Marketing EDGE and the City, University of London's Cass Business School, the IMRC is intended to be the premier conference for digital and direct marketing and a unique event of interest to all researchers. In support of the Journal of Interactive Marketing, the IMRC will take place in London, UK from March 27 - 28, 2020. The event will be a small, elite gathering of academics along with a number of digital marketing practitioners working at the edge of the interactive marketing.
Marketing EDGE's Journal of Interactive Marketing serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. We publish leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing.
One of the favorite aspects of the conference is the opportunity to network with similarly-minded colleagues. Included with the conference, Texas-style events are slated to be featured among this year's social activities.
CALL FOR PAPERS
Information about the Call For Papers will be coming shortly.