City, University of London
Cass Business School
106 Bunhill Row,
London EC1Y 8TZ, UK
Director of the Digital Ethics Lab at the Oxford Internet Institute
Professor of Philosophy and Ethics of Information
University of Oxford
Luciano Floridi is Professor of Philosophy and Ethics of Information at the University of Oxford, where he directs the Digital Ethics Lab of the Oxford Internet Institute, and is Professorial Fellow of Exeter College. He is also Turing Fellow and Chair of the Data Ethics Group of the Alan Turing Institute. His areas of expertise include digital ethics, the philosophy of information, and the philosophy of technology. Among his recent books, all published by Oxford University Press (OUP): The Fourth Revolution - How the infosphere is reshaping human reality (2014), winner of the J. Ong Award; The Ethics of Information (2013); The Philosophy of Information (2011). His most recent book, The Logic of Information, has just been published.
Professor of Marketing
London Business School
Professor Anja Lambrecht’s research focuses on digital marketing and the digital economy, with a particular emphasis on online targeting and advertising as well as promotion and pricing. She has examined how firms can use retargeting to reach out to consumers and how firms can advertise on Twitter to early trend propagators. Her work on digital pricing has examined, among others, freemium pricing for online content sites and mobile apps. Her current work further focuses on how spillovers between different economic actors in digital markets can lead to apparent algorithmic bias.
Professor Lambrecht’s work has been published in leading marketing journals, including the Journal of Marketing Research, Marketing Science and Management Science. In 2014, she received the Paul E. Green Award, in 2016 and 2017 she was a finalist for the INFORMS Society of Marketing Science Long Term Impact Award and in 2018 she received the William F. O’Dell Award. She is an Associate Editor at Marketing Science and the Journal of Marketing and a member of the Editorial Board of the Journal of Marketing Research. Before joining London Business School, she was a Visiting Assistant Professor at the UCLA Anderson School of Management and a Visiting Scholar at Stanford Graduate School of Business. Prior to her academic life, Anja Lambrecht worked as consultant at McKinsey & Company in Frankfurt. Anja has a Ph.D. from Goethe University, Frankfurt. She also holds a Diplom-Kauffrau from Goethe University, Frankfurt and a Maîtrise des Sciences de Gestion from Université Paris-Dauphine, Paris.
Academic Director of The Psychometrics Centre
Lecturer in Big Data and Quantitative Social Science
University of Cambridge
David studies the links between big data and psychology; his research with 6 million social media users found that the computer can predict a user’s personality as accurately as their spouse can. Follow up research found that personalizing an advert to the recipient’s psychology is more effective than generic ads.
This line of research suddenly became very topical in 2018 with the Facebook Cambridge Analytica scandal. Subsequently in 2018 and 2019, David presented at the European Parliament and to the European Data Protection Supervisor on the topic of data use in marketing, and his research has been cited in numerous data protection policy reports by governments worldwide.
David has also published research using various big data sources to show that spending money on products and services that match one’s personality leads to greater life satisfaction, that people tend to date others who have a similar personality, and that people who swear seem to be more honest. David is currently pursuing research with companies’ internal data for People Analytics.