Texas A&M University
Mays Business School
842 West Sam Houston Pkwy N
Houston, TX 77024
Pat Coyle, an innovations leader in sports venue technology, has been named Senior Associate Athletics Director and Chief Revenue Officer for Texas A&M Athletics.
“Pat is widely recognized as a visionary business technologist in team sports,” Woodward said. “He brings a unique perspective and the practical know-how we need to extend our leadership position in college athletics.”
Coyle comes to Aggieland from AmpThink, a leader in sports venue technologies, and a technology partner to Texas A&M. At AmpThink, Coyle led marketing and product development for the company’s Wi-Fi analytics group. He also led the development of monetization strategies for AmpThink’s clients across sports & entertainment, aviation, and retail.
“Joining the Aggie athletics department is a rare opportunity to work with the best people and strongest brand in college sports,” Coyle said. “I’m grateful for the confidence Scott Woodward and Stephanie Rempe (Deputy Athletics Director at A&M) are placing in me, and I relish the chance to help elevate Aggie Athletics to new heights in the years to come.”
Coyle has a versatile background in the athletics and technologies space. Prior to his time at AmpThink, he served as Senior Vice-President of Marketing and Audience Technology Platforms at InStadium, a venture-backed sports media company that manages a video network encompassing more than 500 professional and college stadiums in the U.S. While at InStadium, Coyle spearheaded the development of a short form video entertainment program, InStadium.tv, and a companion mobile fan engagement platform, FanX.
Before joining InStadium, Coyle spent five years running his own firm, Coyle Media, where he consulted and trained NBA, NHL, and NFL teams in digital media sponsorship sales. At Coyle Media, Pat developed the Sports Marketing 2.0 Conference series, hosting annual events in San Francisco, Los Angeles, and New York. That enabled Coyle to build strong ties in the technology startup scenes on both coasts.
Prior to Coyle Media, Coyle spent eight seasons leading marketing and digital media for the NFL’s Indianapolis Colts. Under his leadership the Colts custom-built the NFL’s first team-branded social media network, as well as the first – and only – social media platform for high school football in Indiana. Both products were forerunners to Facebook, allowing the Colts to reach digital media levels in 2008 that many teams still haven’t achieved today.
A 1988 graduate of Hamilton College, where he earned a degree in English literature, Coyle is a native of Winnetka, Illinois. Pat and his wife, Amy, are the parents of five children. The family is moving to College Station from Indianapolis, where Pat served as a board member for the local youth football league and where he and Amy were heavily involved in church activities. In recent years, the couple has traveled to Thailand, Africa, and Jamaica Queens (New York) on short-term mission trips, serving as small group leaders and local outreach trainers. Pat also spent five years as a volunteer Bible study leader at Jesus House prison ministry.
Damian Fernandez-Lamela is the VP of Global Analytics for Fossil Group, where he leads the team helping the company make insights-driven decisions affecting $3 billion in revenue across marketing, pricing, product development and other areas.
He has more than 20 years of experience in applying analytics to gain a competitive advantage. Before Fossil he held senior analytics roles for RealPage, Omnicom-AT&T, and DELL where he was responsible for optimizing decisions for over $1 billion in annual advertising spend. In 2018 and 2016 he won the Marketer of the Year Award in marketing research from the AMA. Damian has an MBA from MIT and a Master in Software Engineering from the University of Salamanca. He is a member of the Board of Directors of the MIT Alumni Association and he has been a speaker at several universities and conferences.
He wrote a book about ebusiness and emarketing which stayed in the top 5 bestselling books about ebusiness at the most important bookstore in Argentina. He was a member of the MIT Sloan team who won the top $25,000 prize at BU's School of Management 2007 Annual Tech Strategy Case Competition.
His specialties include analytics, big data, data science, strategy, and market research.
F. Lawrence Lobpries joined Academy Sports + Outdoors in August 2016, and serves as the company’s Vice President of Marketing. In this role, he oversees Academy’s overall marketing strategy, which includes category campaigns, research on customer insights and industry trends, and the company’s promotions and sponsorships.
Lawrence has more than 20 years of experience in leveraging marketing research and analytics to meet multichannel customer demands in the evolving retail industry. Prior to joining Academy Sports + Outdoors, Lawrence spent more than 10 years at Lowe’s Companies, Inc., where he served as Vice President of Consumer Marketing. At Lowe’s, Lawrence led the marketing organization through several key enterprise transformations including media mixing, first-to-market innovations, establishing new strategic roadmaps for partnerships, and the MyLowe’s marketing launch. He also held business critical marketing roles at RadioShack Corporation and Jobs.com.
Lawrence holds a Bachelor of Arts from Austin College and a Master of Business Administration from Texas Christian University.
Puneet Manchanda is the Isadore and Leon Winkelman Professor and Professor of Marketing at the Ross School of Business, University of Michigan. He was the Chair of the Marketing Area at Ross from 2010 to 2016. Before coming to Ross, he was on the faculty at the University of Chicago’s Booth School of Business. He holds a PhD and MPhil in Business from Columbia University, NY, an MBA from IIM-A in India and BSEE from BITS, Pilani, in India. Before getting his PhD, he worked in Marketing and Sales with Unilever. He has been a visiting professor at London Business School and also taught at Columbia University and at other settings in Europe, Asia, South America and Africa.
Professor Manchanda is an award winning researcher. His main research interest is in building empirical models to solve strategic business and marketing problems. His most recent work has focused on marketing and strategy problems in the digital marketing, social media, pharmaceutical, high technology and gaming industries. Methodologically, his work is in the domain of “Big Data,” applying machine learning, statistical, economic and econometric techniques to marketing and strategy problems. His papers have appeared in all top marketing, information systems and econometrics journals. A recent study identified him as one of the top 50 scholars in marketing during the 1982-2006 period.
Professor Manchanda teaches (or has taught) the capstone Marketing and Strategy elective in the Executive MBA, Day and Part Time MBA programs, the Digital Marketing Strategy elective in the MBA program and the Marketing Core in the Executive MBA, Part Time MBA and the Global MBA programs at Ross. He has won multiple awards at Ross for his teaching. He is active on company boards and consults in industries such hi-technology, pharmaceuticals and consumer goods. He is also actively involved in private equity and angel investing. He is a thought leader, a frequent speaker at various academic and industry events and currently serves as a Senior Editor at Marketing Science. His research and commentary on current topics has been published in business media outlets such as the Wall Street Journal, Financial Times, New York Times, NPR, USN&WR, LA Times, Detroit Free Press, Sloan Management Review, Investors Business Daily, Forbes.com and CIO Magazine.
SARAH PEASE DARILMAZ
Sarah Pease Darilmaz is Head of Audience Excellence at Annalect.
With 20 years of experience in marketing and analytics, Sarah has always worked with clients to make advertising budgets work harder. Sarah translates data for advertisers to give them a better understanding of their customers as well as strategies to improve advertising spend.
She has worked with clients across various industries, including: QSR, telecom, technology, financial services, consumer packaged goods, automotive, and retail. Her focus as of late has been on connecting strategies across digital, social, and tv.
Ram has served as the Chief Revenue Officer of OLI Systems, a global leader in industrial process modeling and simulation solutions, since March 2018. In this role, he has responsibility for all global sales, marketing, services, client success and support as well as product and portfolio strategy. His focus is to scale and grow the existing business while also transforming OLI to accelerate the industrial digital transformation with electrolyte chemistry-based data analytics, insights and intelligence.
Previously, Ram served as a global Vice President of Marketing for Hewlett Packard Enterprise from 2013 to 2018 where his responsibilities included the AI and High-Performance Computing Segment, a $2B business, as well as HP Servers, a $10B business.
Ram also served as the Vice President of Global Marketing for the Avocent Business of Emerson Network Power, a $7 billion Data Center Solutions division of Emerson (NYSE: EMR) from 2011 to October 2013. Prior to this, Ram was the Vice President of Global Marketing for Panduit Corp., a Physical Infrastructure Solutions company with approx. $1B in annual revenue, from 2007 to 2011.
Ram was responsible for all aspects of the global marketing function in both these positions including research, A/R, PR, strategy, products/solutions, programs, events, demand generation, enablement & partner marketing.
Before this, Ram spent approx. 7 years at IBM where he held leadership marketing roles in the Software, Services and Systems Groups in product and solutions marketing & product management. Previously he spent time at Dell, 3M and AMD in a variety of product management/marketing & strategic marketing roles.
Vineeth received a B.E. in Mechanical Engineering from College of Engineering, Guindy, Anna University, Chennai India, a M.S. in Systems Engineering from Wright State University, Dayton OH, a M.B.A. from the University of Texas at Austin, TX and completed post graduate courses at Penn State University, State College, PA.
Mr. Ram’s current office location is Houston, Texas.
K. Sudhir is James L. Frank Professor of Marketing, Private Enterprise and Management and director of the Yale China India Insights (CIIP) Program. He leads the data-driven consulting and research collaborations with a range of Fortune 500 companies at the Yale Center for Customer Insights.
Sudhir’s research has been the recipient of many best paper awards across all leading marketing journals, with two of his dissertation papers nominated among the final ten for most long-term impact for three consecutive years in 2009-11. His research has laid the foundations for econometric modeling in multiple areas of inter-organization and intra-organizational behavior: pricing in marketing channels, sales force compensation and organizational buying. His research on how data providers can profitably package and sell customer data provides conceptual underpinnings to evaluate the business-efficiency enhancing and consumer privacy tradeoffs central in today’s debates around big data. His theoretical work on CRM clarified why customer data enhances profits and why it is profitable to reward one’s best customers. Through his research on the China India Insights Program, he has been an evangelist in demonstrating why the rich cross-sectional variation and dynamics in institutional and market characteristics across and within emerging markets help improve our understanding of markets and marketing.
He is currently editor-in-chief of Marketing Science, and had been an Associate Editor at all of the field’s quantitative marketing journals.