It is the best of times and the worst of times for interactive marketing. With the explosion in shopper data and the rapid ascent of mobile marketing, machine learning, virtual reality, augmented reality, internet of things, gaming, and artificial intelligence, there has never been a more exciting time to be in interactive marketing. At the same time, many markets are being disrupted and uncertainty looms over how interactive marketing is being reshaped.
The third Interactive Marketing Research Conference will focus on examining some the unanticipated consequences of all this disruption. The conference is further intended to support the Journal of Interactive Marketing®, and to promote high-quality research in interactive marketing, accordingly there be a special issue of the Journal on the topic as well.
We welcome empirical, theoretical, and conceptual papers and are open to all methodological approaches.
We challenge you to examine your research from the perspective of unexpected effects, to make them the object of your research, and to think about their implications.
Submissions should be in the form of slide decks and are restricted to a maximum of 20 slides but can be shorter if your research project is still in an earlier stage.