Cass Business School, City, University of London London, UK | March 27 - 28, 2020 #2020IMRC
It is the best of times and the worst of times for interactive marketing. With the explosion in shopper data and the rapid ascent of mobile marketing, machine learning, virtual reality, augmented reality, internet of things, gaming, and artificial intelligence, there has never been a more exciting time to be in interactive marketing. At the same time, many markets are being disrupted and uncertainty looms over how interactive marketing is being reshaped.
The third Interactive Marketing Research Conference will build on the strong start by the inaugural conference to be the premier conference for digital and direct marketing and a unique event of interest to all researchers. The conference is further intended to support the Journal of Interactive Marketing, and to promote high-quality research in interactive marketing. Toward these ends, the event will feature selected research papers by leading academics together with key leading digital marketing practitioners working at the frontiers of interactive marketing.